Hyaluronic acid (HA) is a natural, “water loving” substance found in the skin, which acts as your body’s natural hydrator. HA retains moisture, keeping skin healthy, resilient and supple. With age, the mount of HA in the skin decreases, diminishing your skins ability to stay hydrated.
Between the ages of 40 – 50, your skin has lost 50% of the HA it had at age 20.
The magic of HA lies in its ability to retain moisture — one gram (.03 ounces) of hyaluronic acid is able to hold up to six litres (1 quart) of water.
This attribute of hyaluronic acid is stunningly important with regard to skin aging because one of the qualities of youthful skin is its ability to hold water and retain a balanced amount of moisture.
“I am always emphasising the importance of hydrated skin to my clients. It is incredibly important because as we age as our skin does not maintain moisture as well as it once did, resulting in a loss of firmness, pliancy, and suppleness.” – Vita
Hyaluronic Acid to the Rescue
Everything from unprotected sun exposure to harsh skincare ingredients can weaken the surface of skin. Hyaluronic acid’s replenishing properties go a long way toward minimising those issues.
HA is beneficial for all skin types. For those with oily skin, hyaluronic acid in a fluid solution has a lightweight texture that feels weightless on skin even though it has such concentrated moisturising properties.
For those with sensitive skin it’s also incredibly gentle but provides skin with long-lasting hydration.
Vita’s Product Pick
SkinMedica HA5 Rejuvenating Hydrator goes beyond simply moisturising. This Hyaluronic Acid serum also helps minimise the appearance of fine line and wrinkles.
Five forms of Hyaluronic Acid work to immediately smooth skin and provide eight hours of continuous hydration. This hyaluronic acid serum is also the only product on the market that helps the skin replenish its natural supply of hyaluronic acid. The result is healthier and more beautiful skin. With regular use, you’ll see an improvement in the appearance of uneven texture, roughness, fine lines and wrinkles.